Adolphe Braun. Sample board of various pigment papers from Braun & Co, around 1910. The ALBERTINA Museum, Vienna – Permanent loan by Höhere Graphische Bundes- Lehr- und Versuchsanstalt © Photo: The ALBERTINA Museum, Vienna
TITLE_NAME :
01/23/2025 - 04/21/2025

Albertina Modern 
Karlsplatz 5 
 
1010 Wien


 
How did color enter photography? The exhibition True Colors - Color in Photography 1849 - 1955 answers this question with exceptional works from the Musée ALBERTINA's photographic collection. The desire for color in photography has dominated the world of photography from the very beginning. True Colors traces the evolution of color photography, from the first experimental techniques in the 19th century to generally applicable analog color photography. The exhibition demonstrates the great public interest, constant development and diverse areas of application of historical color photography. True Colors also explores the impact of popular color processes on the visual culture of the early 20th century.