Zoé Aubry, from "#Ingrid", 2022 © Zoé Aubry
TITLE_NAME :
05/17/2025 - 10/12/2025

Fotomuseum Winterthur 
Grüzenstrasse 44 + 45 
 
CH-8400 Winterthur

www.fotomuseum.ch/en/exhibitions-post/the-lure-of-the-image-wie-bilder-im-netz-verlocken/?_gl=1*dh8t22*_up*MQ..*_ga*OTgyNzQzODM1LjE3NDg4NzI5ODE.*_ga_8DKMYL9P9X*czE3NDg4NzI5ODAkbzEkZzEkdDE3NDg4NzMwMDkkajMxJGwwJGgw 

 
The Lure of the Image explores contemporary digital forms of photography and their seductive powers: How do images bait or beguile us as they circulate online? How do they compel, capture or control us? The 14 artistic positions presented in the exhibition engage with visual phenomena that serve as vehicles for online communication, criticism and humour, highlighting the crucial role images play in shaping our social, cultural and political landscapes.
The show invites you to explore the visual worlds of social media feeds, dating app profiles, beauty filters, memes, ASMR videos, ‘cute’ and ‘cursed’ images, emojis, computer-generated imagery and low-resolution screenshots used for conspiracy or protest. The artistic positions track the complex mechanisms of the lure, shedding light on how images and their underlying structures – from algorithms to datasets – direct our attention, provoke emotions and influence opinions.