Three Boys in Front of Bogwang Karaoke, 1993, © Heinkuhn Oh, Courtesy of the Artist
Three Boys in Front of Bogwang Karaoke, 1993, © Heinkuhn Oh, Courtesy of the Artist 
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K-Beauty. Korean Beauty, the Story of a Phenomenon

18/03/2026 - 06/07/2026

Musée national des arts asiatiques - Guimet 
6 Place d'Iéna 
 
75116 Paris

www.guimet.fr   

 
A major cultural powerhouse, South Korea now sets trends and inspires a globalized generation. At the forefront of this wave, K-Beauty advocates a holistic approach to beauty, distinctly Korean, establishing a veritable aesthetic. More than mere cosmetics, it forges new standards along with a striking and unique imagery.
Bringing together masterpieces from the collections of the Guimet Museum and major South Korean institutions (including paintings, photographs, advertisements, dresses, and beauty accessories from the 18th century to the present), the "K-Beauty" exhibition deciphers these codes and demonstrates how they are rooted in a centuries-old tradition—one that balances equilibrium and virtue with nature and sophistication.