Murray Duitz (American, 1917–2010). A.S. Beck “Executive” Shoe, 1957. Gelatin silver print, 11 x 8 in. (27.94 x 20.32 cm). The Metropolitan Museum of Art, New York. Gift of the artist, 1975 (1975.601.2.1)
TITLE_NAME :
The Real Thing: Unpackaging Product Photography
08/04/2024 - 04/08/2024
The Met Fifth Avenue
1000 Fifth Avenue
NY 10028 New York
www.metmuseum.org/
The photographs in this exhibition do not depict rare or special things. They show toothpaste, tombstones, and hats. But these familiar trappings of everyday life will be, at times, unrecognizable—so altered by the camera as to constitute something entirely new. Spanning the first century of photographic advertising, the exhibition will illustrate how commercial camerawork contributed to the visual language of modernism, suggesting new links between the promotional strategies of vernacular studios and the tactics of the interwar avant-garde. Corporate commissions by celebrated innovators, including Paul Outerbridge, August Sander, and Piet Zwart, will appear alongside obscure catalogues and trade publications, united by a common cause: to snatch the ordinary out of context, and sell it back at full price.
08/04/2024 - 04/08/2024
The Met Fifth Avenue
1000 Fifth Avenue
NY 10028 New York
www.metmuseum.org/
The photographs in this exhibition do not depict rare or special things. They show toothpaste, tombstones, and hats. But these familiar trappings of everyday life will be, at times, unrecognizable—so altered by the camera as to constitute something entirely new. Spanning the first century of photographic advertising, the exhibition will illustrate how commercial camerawork contributed to the visual language of modernism, suggesting new links between the promotional strategies of vernacular studios and the tactics of the interwar avant-garde. Corporate commissions by celebrated innovators, including Paul Outerbridge, August Sander, and Piet Zwart, will appear alongside obscure catalogues and trade publications, united by a common cause: to snatch the ordinary out of context, and sell it back at full price.