Richard Prince | Russell, 1982 - Courtesy of the artist and Albertina.
TITLE_NAME :
RICHARD PRINCE
17/04/2026 - 16/08/2026
Albertina Modern
Karlsplatz 5
1010 Wien
It is with irony, humor, and an astute gaze that Richard Prince (b. 1949) exposes consumer society's imagery. The New-York-based artist has dealt with the visual codes and fictions of US-American popular culture since the 1970s, looking into the mechanisms of authorship, originality, and media representation. He became famous for his legendary series Cowboys, in which re-photographed advertisements for Marlboro cigarettes featuring perspectives different from the original shot turn into critical reflections upon myths, masculinity, and media.
17/04/2026 - 16/08/2026
Albertina Modern
Karlsplatz 5
1010 Wien
It is with irony, humor, and an astute gaze that Richard Prince (b. 1949) exposes consumer society's imagery. The New-York-based artist has dealt with the visual codes and fictions of US-American popular culture since the 1970s, looking into the mechanisms of authorship, originality, and media representation. He became famous for his legendary series Cowboys, in which re-photographed advertisements for Marlboro cigarettes featuring perspectives different from the original shot turn into critical reflections upon myths, masculinity, and media.