Barbara Kruger "Untitled (FOREVER)", 2017. Print on vinyl wallpaper. Installation view, "FOREVER", Sprüth Magers, Berlin, September 16, 2017–January 20, 2018. Courtesy of the artist and Sprüth Magers / Photo: Timo Ohler
TITLE_NAME :
Barbara Kruger
24/06/2025 - 09/11/2025
Guggenheim Museum Bilbao
Avenida Abandoibarra, 2
48009 Bilbao
www.guggenheim-bilbao.eus
The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades. This expansive exhibition explores how Kruger harnesses the power of words and images to question the structures that shape our daily lives—identity, desire, truth, and control.
From the very beginning of her career, Kruger has challenged how language functions in the media, in politics, and in our own inner dialogues. Using concise, declarative phrases set in stark black and white text punctuated by either red or green, she draws from the visual language of advertising—but instead of selling products, her works demand critical thinking. Phrases like “Your body is a battleground” or “I shop therefore I am” have become cultural touchstones, raising urgent questions about gender, consumption, and power.
24/06/2025 - 09/11/2025
Guggenheim Museum Bilbao
Avenida Abandoibarra, 2
48009 Bilbao
www.guggenheim-bilbao.eus
The Guggenheim Museum Bilbao presents the first comprehensive survey in Spain of American artist Barbara Kruger, whose bold, thought-provoking work has captivated audiences for over five decades. This expansive exhibition explores how Kruger harnesses the power of words and images to question the structures that shape our daily lives—identity, desire, truth, and control.
From the very beginning of her career, Kruger has challenged how language functions in the media, in politics, and in our own inner dialogues. Using concise, declarative phrases set in stark black and white text punctuated by either red or green, she draws from the visual language of advertising—but instead of selling products, her works demand critical thinking. Phrases like “Your body is a battleground” or “I shop therefore I am” have become cultural touchstones, raising urgent questions about gender, consumption, and power.