courtesy Nicolai Howalt
courtesy Nicolai Howalt 

Nicolai Howalt - An ode to pareidolia

26/04/2018 - 02/06/2018

MARTIN ASBAEK 
 
 
1260 Copenhagen

http://www.martinasbaek.com   

 
Martin Asbæk Gallery presents a new exhibition by Nicolai Howalt, whose photographic work explores and pays tribute to the phenomenon pareidolia. 
Pareidolia is a psychological phenomenon whereby the brain makes us see motifs in something that has no motifs, as in the childhood game where, on a warm summer’s day, we lie in the grass and look at clouds, and suddenly faces and animals appear in them. The phenomenon is due to a process in our brains that makes us particularly susceptible to noticing structures and patterns in abstract forms so we can better understand the world around us.